Use code FOUNDER2020 for 50% off! Applies to first 100 enrolments - 46 uses left.

Everything you need to know to launch your startup.
Designed for non coders.

Learn how to identify important problems and rapidly deploy solutions in our interactive virtual course of entrepreneurship world.

Start your entrepreneurial journey today!
See your curated syllabus from the top entrepreneurs from around the world

Featuring speakers and instructors from the best startups around the world

Course Content


Focus on the customer, not the idea

We'll teach you to think with a human-centered approach to innovation and product development so you don't make the common mistake of creating a product with no market.

In this course you will:

  • Determine whether your problem is worth solving
  • Create customer empathy and journey maps to expose opportunities in product development
  • Use McKinsey and Stanford University methodologies in design thinking
  • Learn how to capture user feedback from user interviews, demo's and observations
Anna J Bharati
CFO at DSH, Ex-Mckinsey Consultant


The earlier you launch, the earlier you learn

We will explore the "Minimum Viable Test" framework that allows you to validate and improve your product faster than a minimum viable product.

In this course you will:

  • Rapidly validate your ideas with minimal cost.
  • Learn methodologies to reach product market fit as soon as possible
  • Learn tools and viral loops to launch your test campaigns
  • Avoid tracking vanity metrics, and learn which meaningful metrics to track when validating your product, such as Click-Through-Rates (CTR), Organic vs Paid growth.
Ajay Prakash
Head of Product at DSH, Forbes 30U30


You don't need to know how to code to launch.

Even if you do program, you shouldn't have to write any code to launch.

In this course you will:

  • Build and validate your product without a CTO using the right tools
  • Explore options for no-code platforms that can be used to build fully fledged Minimum Viable Products
  • Decide how and when to outsource development
  • Speak the language of techies. Jargon like SDKs, APIs and DevOps de-mystified.
  • Save time & money by automating repetitive processes
Ajay Prakash
Head of Product at DSH, Forbes 30U30


Your product is limited by how well you can sell.

A great product will never reach its full potential without an adequate understanding of its growth funnels.

In this course you will:

  • Overcome the buyers-trust scepticism in 2020
  • How to create irresistible value propositions
  • Create funnels using Pirate Metrics (AARRR)
  • Create high performing channels in social media ads, SEO, high value content building, sales calls, and more.
  • Utilise frameworks such as the Larger Market Formula and the Marketing 5C’s.
Ajay Prakash
Head of Product at DSH, Forbes 30U30


Money is the lifeblood of your startup

Although external funding for your startup is not always necessary, it can have the potential to rapidly increase your growth rate. We'll make sure you're comfortable talking about the funding ecosystem.

In this course you will:

  • Understand the general fundraising stages and processes.
  • Types of funding (SAFE notes, equity, etc) and their caveats
  • Familiarize yourself with term sheets and exit opportunities
  • Learn when is best to fundraise
  • Understand the investors ecosystem - VC's, Angels, Limited partners and more.
Giulianna Crivello
Head of Ventures at DSH


The number one cause of startup death?
Scaling too early.

Scaling is exciting. You finally feel like a 'real' company, hiring your team and creating SOP's. But scaing can turn sour very quickly if not done right.

In this course we'll answer questions like:

  • When to hire, and when to fire
  • How to ensure my processes now meet growth demands for the future?
  • How do I build an advisory board?
  • How to approach leadership at different stages of growth for a strong team culture?
  • Where do I hire talent? Should I use a recruitment agency? How much time should I spend on this?
Ajay Prakash
Head of Product at DSH, Forbes 30U30


Communicate like an entrepreneur.

Unfortunately there are many buzzwords thrown around in the startup space, but its imperative that you understand these terms in context. This is the all-inclusive list for everything you need to know.

In this course you will:

  • Get a cheatsheet with more than 120 different terms used in the startup space
  • Learn the different roles in the startup world, from C-Suite, to types of investors, and organisations
  • Understand the key terms entrepreneurs use to efficiently communicate metrics, such as Burn Rate, CTRs, DAUs, etc.
  • Understand terms investors may use, such as "Valley of Death", whitepapers, white labling and soft landings.
Ajay Prakash
Head of Product at DSH, Forbes 30U30

Online guides are doing it wrong.

Guides will gloss over the specifics of how to test and validate your idea in your market space. They will give vague steps like “Evaluate your business idea. Do market research. Hire the right people”. Frustrating, right?

Our Certificate of Entrepreneurship will dive deep into the methodologies that the best startups use to ensure their products will succeed.

We'll take you from idea to a scaled business.

Designed for non-coders in mind

You don't need to know how to program to launch your startup. We'll show you the right tools to use as a non-techie to create your Minimum Viable Product so that you can validate your idea as quick as possible.

Leading instructors with real entrepreneurship experience

Our instructors are all entrepreneurs who have started multiple successful companies. We've brought together content from speakers in the Draper ecosystem to provide insights from Silicon Valley to help you on your entrepreneurial journey.

Enrol and start your journey

The first 100 enrolments receive 50% off with code FOUNDER2020

46 enrolments left!